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Mamili Business Profile
You’ve probably heard that, here in Kentucky, we don’t buy a Derby hat to match our dress...we buy a dress that matches our Derby hat....

Victoria Shircliffe
May 16, 20202 min read


Revelry Business Profile
Revelry Boutique may be local to Louisville, but there’s nothing small about this small business! In fact, Revelry owner, Mo McKnight...

Victoria Shircliffe
May 16, 20202 min read


RoxyNell Business Profile
For a lot of women (and men), shopping for jeans might evoke a sense of….well, you know, bitter, unending dread. But Lisa Kahl-Hillerich,...

Victoria Shircliffe
May 16, 20202 min read


Mahonia Business Profile
Have you heard that “plant ladies” are the new “cat ladies?” Whether your latest obsession is plants or you’re practically a botanist,...

Victoria Shircliffe
May 1, 20202 min read


Six Sisters Boutique Business Profile
Katie Meinhart with Six Sisters Boutique is taking the phrase “strength in sisterhood” to the next level! “The name comes from the most...

Victoria Shircliffe
Apr 23, 20202 min read


The New Blak Business Profile
Amanda Dare’s shop may have a monochromatic theme, but her personality is colorful enough to light up all of NuLu. The passionate fashion...

Victoria Shircliffe
Apr 9, 20202 min read


Dressember #FancyFriday brings isolated advocates together
The COVID-19 pandemic has brought life across the world to a screeching halt. Events have been cancelled, businesses have closed their...

Victoria Shircliffe
Apr 3, 20202 min read


Naive Business Profile
Cocktails, cauliflower, and nachos: It’s not a combination you’d expect to see every day, but then again, Naive isn’t the type of...

Victoria Shircliffe
Mar 23, 20202 min read


The New Blak Social Media Posts
Below is a selection of posts I designed and captioned for The New Blak's Instagram Profile as well as explanations for how I developed...

Victoria Shircliffe
Mar 20, 20202 min read


Lindsey Lou Maker Profile
Lindsay Hack is basically a superhero: by day she’s a print designer for newspapers, but by night she makes gorgeous jewelry that helps...

Victoria Shircliffe
Feb 19, 20201 min read


Earrings That Clay Maker Profile
What do three college students do in their limited free time? Well, if they’re a trio of girl-bosses, they follow their passions and...

Victoria Shircliffe
Feb 6, 20201 min read


Kozy Kandles Maker Profile
Emily Gray, creator and founder of Kozy Kandles, is “wicking” away harmful chemicals one soy candle at a time. Based out of...

Victoria Shircliffe
Dec 8, 20191 min read


Free Spirit Delicacies Maker Profile
Girl Boss Elise wants you to know that she has no idea what she’s doing! “All that I create comes from a trust in self and following...

Victoria Shircliffe
Nov 15, 20192 min read


New Blak, New Location, NuLu
After a few short weeks spent moving and relocating, Louisville's most fashionable ethical clothing shop is back in business. The New...

Victoria Shircliffe
Aug 30, 20192 min read


Louisville residents have no sympathy for human trafficking survivors
Last year, I had the incredible opportunity to hear the story of Angela Renfro, a woman who survived human trafficking and used her traumatic experiences to help other women in similar positions. This interview can be found in one of my previous posts, Creating a Safe Space for Victims and Survivors of Human Trafficking . Renfro created the Kristy Love Foundation, a safe space where human trafficking survivors can stay while recovering from their trauma. While her mission is

Victoria Shircliffe
Jun 12, 20192 min read


Ethical is The New Blak
Do you ever buy clothes from places like SheIn or Wish and immediately experience crushing regret for contributing to the unethical fast...

Victoria Shircliffe
Jun 10, 20192 min read


Social Media Marketing Posts
A selection of social media posts I created and designed for Sylvan Learning Center of Louisville. For more, please visit Sylvan Fern...

Victoria Shircliffe
Apr 16, 20193 min read


Creating a Safe Space for Victims and Survivors of Human Trafficking
The love and peace are palpable in the Kristy Love Foundation’s home on Date Street, just south of Louisville’s Russell neighborhood. A recent survivor of human trafficking sits on the couch in the living area, sorting through clothing that was given to her by the foundation. Angela R., the foundress of the life-changing organization, rapidly lists positive things the young woman should be thankful for, pleading with her to show gratitude and asking for a five-page paper on t

Victoria Shircliffe
Dec 11, 20185 min read


Sample Press Release
A sample press release that I wrote in response to a prompt for my Advertising course.

Victoria Shircliffe
Oct 10, 20182 min read


Kate Spade, Iconic Fashion Designer, Passes Away at 55
Kate Spade, the designer known for her iconic, affordable luxury handbags, has passed away at age 55. Kate Spade, an icon of the fashion...

Victoria Shircliffe
Jun 5, 20181 min read
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